If visibility is up but calls are down, your pipeline is leaking.

Identify the exact break between Google visibility and booked work — and fix the right thing first.

For established service businesses only. Not for startups. Not for “just curious.” If you want more traffic, this isn’t it.

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This is a lighter snapshot. The full diagnostic maps the entire system.

What usually breaks before calls stop

  • People find you, but don’t take the next step.
  • Your Google Business Profile looks “fine,” but intent is misaligned.
  • Homepage traffic dominates because service pages aren’t doing their job.
  • Ads/SEO were layered on top of weak foundations.
  • You’re guessing what to fix, so time and money get wasted.

The point of this is simple: identify the break, then fix the break. Not “do more marketing.” Every month you delay, misalignment compounds.

Recent outcomes

  • 346 local leads in 30 days without ads
  • 28% increase in calls in six weeks
  • Sold-out 8-person retreat in 30 days
  • Reduced wasted ad spend while improving conversions

Different industries. Same pattern. Diagnose first. Fix second. Every one of these started with a structural diagnostic — not more traffic.

Example: a local rental company was ranking, but homepage-heavy traffic and broad GBP categories were suppressing service-level intent. The fix wasn’t “more SEO.” It was structural alignment.