About Desert Skies Local SEO

Elaine Bulawin

Desert Skies Local SEO was founded by Elaine Bulawin, a visibility strategist who helps local service businesses get found and chosen on Google.

While the work is founder-led, it’s built on a repeatable system — not personal intuition or one-off tactics. The goal is simple: make visibility predictable and turn it into real inquiries.

Most businesses don’t struggle because they lack skill or value. They struggle because people either can’t find them — or don’t know what to do next once they do.

What This Business Actually Does

Desert Skies Local SEO focuses on the full visibility path: how someone finds you, how Google understands you, and how a real person decides to contact you.

That work typically includes:

These are not separate services. They are parts of one visibility system designed around how people actually search and choose.

Who We Work With

We work with service-based and private-pay businesses that rely on calls, inquiries, or appointments, including:

  • Therapists and mental health practices
  • Medical and concierge practices
  • Home services and trades
  • Restaurants and hospitality businesses
  • Auto repair and specialty shops
  • Boutique fitness and wellness studios

If your business fits one of these categories, the visibility mechanics are usually the same — even if the industry is different.

How We Think About Visibility

Local visibility works when three things line up:

  • Google clearly understands who you help, what you offer, and where you operate
  • Your website reinforces those signals instead of diluting them
  • Visitors are guided to one clear next step

When any one of those breaks, visibility becomes inconsistent. When they align, results compound.

If you want to see how this played out on my own site, start with the Local SEO case study.

What Most People Do Next

If you’re here, you’re usually trying to answer one question:

“What’s actually limiting my visibility right now?”

The fastest way to answer that is not another blog post or sales call. It’s diagnosis.

That’s why most businesses start with the Local Visibility Diagnostic — a focused review that shows what’s broken, what matters, and what to fix first.