Pipeline Profit Inspection

This is a paid inspection for service businesses that rely on Google for calls, bookings, or inquiries — but the revenue isn’t matching the visibility.

If you already know exactly where jobs are leaking, you don’t need this. If you don’t — this is the pause before guessing.

The purpose is simple: identify the exact break between “found” and “booked,” show what it’s costing you, and give you a clear, prioritized fix order so you stop burning time and money in the wrong place.


What happens next

  • You complete a short intake.
  • Payment is completed immediately after submission.
  • I inspect your website + Google presence and build your fix order.
  • You receive your inspection within 3 business days (Loom + written summary).

Delivered asynchronously. No calls. No scheduling.


What this inspection clarifies

  • Where your pipeline is leaking: Maps → site → call/form → booked
  • Whether your Google Business Profile is aligned with real search intent
  • Which pages should be producing inquiries — and which are blocking them
  • What action has the highest leverage right now
  • A 60–90 day fix order based on impact, not “more marketing”

This is inspection-first work. Not a generic SEO checklist.


What you receive

  • Loom walkthrough explaining what’s broken, what matters, and why
  • Written summary with a clear fix order you can act on or delegate

Most inspections are delivered within 3 business days.


Who this is for

  • Service businesses dependent on Google for inquiries
  • Owners who want clarity before spending more on SEO or ads
  • Businesses where missed calls = missed revenue

If being found and chosen on Google affects your bottom line, this applies.


Who this is not for

  • DIY SEO learners looking for tutorials
  • Businesses that don’t rely on Google to generate inquiries
  • Anyone expecting guarantees without fixing foundations

Investment

$295 USD — one-time.

Most businesses don’t have a traffic problem. They have a decision-stage leak. This inspection tells you where the leak is and what to fix first.


What this looks like in practice

Here’s an anonymized snapshot from a recent Pipeline Profit Inspection.

Case snapshot (anonymized)

Industry: Event & party rentals
City: Tucson, AZ metro
Offer type: Wedding & event infrastructure rentals (tents, tables, specialty chairs)

Problem:
The business had visibility and brand recognition, but service-level demand wasn’t turning into consistent inquiries.

What the data showed:

  • GBP categories were broad and didn’t reinforce highest-revenue services.
  • Search Console showed steady impressions for revenue services, but weak click-through vs visibility.
  • GA4 showed most traffic entering through the homepage instead of high-intent service pages.

Root cause:
Demand existed, but category structure + landing page alignment were too broad to capture service-level intent.

Recommended next priorities (no tactics):

  1. Align GBP categories with highest-revenue services.
  2. Strengthen service pages tied to existing search demand.
  3. Improve the path from entry pages to inquiry actions.

This is typical: many businesses are visible. They’re just structurally misaligned.


Not ready for the full inspection?

If you just need to know why calls aren’t coming in right now, start with the smaller paid review first.

Fix why calls aren’t coming in — $149

Written review delivered within 3 business days. No calls. No scheduling.


Start the inspection

Complete the intake below to begin. This ensures the inspection is specific to your business, not generic advice.